Free Guide: 7 Ways to Get More Clients for Your Horse Business
Whether you’re a trainer, barn owner, or equine service provider, growing your business starts with consistent visibility and trust. This guide gives you 7 actionable strategies to attract more clients — both online and in your community.
1. Optimize Your Google Business Profile
Why: Most horse owners search locally first.
What to do:
- Claim or update your Google Business listing.
- Add great photos, business hours, and services.
- Encourage happy clients to leave reviews.
✅ Bonus Tip: Mention popular keywords like “horse trainer in [city]” or “boarding barn near me.”
2. Build a Professional Listing on Equivont
Why: Equivont ranks high for equestrian searches and gives you targeted exposure.
What to do:
- Create a complete profile with photos, services, location, and pricing.
- Respond quickly to inquiries — speed matters.
- Use the Featured Plan to show up in priority spots.
3. Share Value on Social Media — Not Just Promotions
Why: People hire who they trust. Social builds connection.
What to do:
- Post 3–5x/week with a mix of: - Behind-the-scenes at the barn - Training tips - Client success stories
- Use Instagram Reels and Facebook Groups for organic reach.
4. Partner with Local Businesses
Why: Word-of-mouth is still the strongest channel in horse communities.
What to do:
- Collaborate with tack shops, vets, feed stores, and farriers.
- Offer cross-referrals, in-store flyers, or co-hosted events.
- Ask them to link to your Equivont profile or website.
5. Collect and Share Testimonials
Why: Social proof reduces hesitation for new clients.
What to do:
- Ask happy clients for 1–2 sentence testimonials.
- Use them on your website, social media, and Equivont profile.
- Include photos or videos when possible.
6. Offer a Seasonal or First-Time Client Promotion
Why: A good deal lowers the barrier to trying you out.
What to do:
- Try “First Lesson Free” or “$50 Off First Month of Boarding.”
- Promote it with a time limit (e.g. “through September 30”).
- Include the promo in your Equivont listing and email signature.
7. Use Email to Stay in Touch
Why: Leads take time — email helps you stay top-of-mind.
What to do:
- Create a simple email list in Mailchimp or ConvertKit.
- Send 1–2 emails/month with updates, tips, or new openings.
- Ask for referrals at the bottom of each email.
Ready to Grow Faster?
✅ Join Equivont to get discovered by local horse owners actively searching for pros like you.
Got questions? We’re here to help: hello@equivont.com